She Cooks. She Shops. She Works. She is Online and She influences about 90-percent of today’s consumer purchases. Best of all, She is willing to interact with your company online. She is using social media. . . . have you met her? The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media
Hot off the press! I don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” is HOT off the press and will be available at BuilderBooks at the International Builders Show. Stop by the BuilderBooks Store during “Ask The Experts” on Wednesday January 20th from 1 – 2 p.m. to meet me and ask your social media questions. The BuilderBooks Store is located on the Grand
85% of adult Americans own a cell phone. 52% of Americans send test messages. A recent study on Wireless Internet use by Pew discovered that more than 50% of American adults use their mobile phones for non-voice data each day. Non-voice data includes using smart phones and cell phones for texting, taking photos, playing games, surfing the Web and sending email. And here is a scary statistic: 25% of Americans admit that they text while
We just returned home from taking a donation to the Etowah Valley Humane Society and visiting with the staff and cats and dogs in their care. They have the cutest litter of kittens there too. Groups like the Etowah Valley Humane Society work hard year-round to give back. They take in and care for thousands of stray pets while seeking the perfect adoptive families. If you are looking to add a best friend to your
Today more than ever reputation is built online. I recently presented reputation management at New Media Atlanta and I wanted to share some of it with you. When you Google your name, do you like what you see? More importantly when they Google (or Bing) your companies name do they like what they see? Your online reputation starts (or stops) with the things they find when they Google your name. We go online every day
Do you have a product or service that you want to sell to women? Did you know that a recent BlogHer poll found that 50-percent of women use social media daily! Women reported spending less time following mass media, including television, newspapers, magazines and radio, but 55-percent of those polled are blogging, 20-percent using Twitter and shhhhh- here’s one statistic you might not want to tell your competitors – 75-percent of women are participating in
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.