I don’t think anyone underestimates the buying power or influence of women. In fact, I recently Retweeted sheconomy, “Men, The Female Consumer is in Control. Listen or Perish. http://ow.ly/1zjvB.” My friend Aaron Hoffman quipped back quickly, “I think we understand that given that there’s 20 women’s stores to every guy’s store in the mall.” Women influence all the major consumer purchasing categories from home furnishings to vacations to new homes. Here are the percentages: All
A recent study from Pew on texting reveals that teens preferred method of communicating is by text. The study shows that boys typically send and receive 30 texts a day, compared with girls’ 80 messages. The one exception is Girls 14-17 who typically send 100 or more messages a day! Women have always been the more social or chatty of the two sexes, but it seems that Chatty Cathie is being replaced by Texting Tammy.
Digital strategies provider Q Interactive enlisted its Women’s Channel, a pioneer in creating an online dialogue between leading brands and ideal women customers, to conduct a survey of more than 1,800 women — 82 percent of them mothers. The result may be as amazing as the women in your life! Women actually WANT ads to be directed and delivered to them to help them find the best deals. Women are busy and they want help
She Cooks. She Shops. She Works. She is Online and She influences about 90-percent of today’s consumer purchases. Best of all, She is willing to interact with your company online. She is using social media. . . . have you met her? The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media
Hot off the press! I don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” is HOT off the press and will be available at BuilderBooks at the International Builders Show. Stop by the BuilderBooks Store during “Ask The Experts” on Wednesday January 20th from 1 – 2 p.m. to meet me and ask your social media questions. The BuilderBooks Store is located on the Grand
85% of adult Americans own a cell phone. 52% of Americans send test messages. A recent study on Wireless Internet use by Pew discovered that more than 50% of American adults use their mobile phones for non-voice data each day. Non-voice data includes using smart phones and cell phones for texting, taking photos, playing games, surfing the Web and sending email. And here is a scary statistic: 25% of Americans admit that they text while
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.