News Archives - Page 4 of 6

Tradeshow Survival Tips from #IBS2011

About half-way through the International Builder’s Show, I realized that my back already hurt and my feet were starting to hurt too. I found myself in the Professional Women in Building (PWB) lounge lying on my back on the floor! It was just then that Cindy Cepko entered the lounge and loaned me her EMS (electronic muscle stimulation) machine. Having never used one before I was completely surprised that this portable, light weight piece of

January 16, 2011 No Comments

What Generation are Your Jeans?

The style and fade of your jeans may be more than just a mere fashion statement – It may be a sign of your age or at least your generation! There are many different styles of jeans on the market including: jeggings, skinny jeans, bell bottoms, low rise, mom jeans, ripped jeans and many more. Which style do you wear and why? Jeggings are popular with what I like to call Generation Next, or the

September 16, 2010 No Comments

Purse Power

I don’t think anyone underestimates the buying power or influence of women. In fact, I recently Retweeted sheconomy, “Men, The Female Consumer is in Control. Listen or Perish. http://ow.ly/1zjvB.” My friend Aaron Hoffman quipped back quickly, “I think we understand that given that there’s 20 women’s stores to every guy’s store in the mall.” Women influence all the major consumer purchasing categories from home furnishings to vacations to new homes. Here are the percentages: All

April 23, 2010 No Comments

Chatty Cathie Replaced By Texting Tammy

A recent study from Pew on texting reveals that teens preferred method of communicating is by text. The study shows that boys typically send and receive 30 texts a day, compared with girls’ 80 messages. The one exception is Girls 14-17 who typically send 100 or more messages a day! Women have always been the more social or chatty of the two sexes, but it seems that Chatty Cathie is being replaced by Texting Tammy.

April 22, 2010 No Comments

She Says: Sell Me But Do It My Way

Digital strategies provider Q Interactive enlisted its Women’s Channel, a pioneer in creating an online dialogue between leading brands and ideal women customers, to conduct a survey of more than 1,800 women — 82 percent of them mothers. The result may be as amazing as the women in your life! Women actually WANT ads to be directed and delivered to them to help them find the best deals. Women are busy and they want help

April 21, 2010 No Comments

Social Media Marketing

Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.