News Archives - Page 2 of 8

News

Denim Marketing Wins 12 OBIE Awards at 45th Annual Celebration

Denim Marketing, a leading Atlanta-based agency specializing in strategic marketing for the homebuilding industry, proudly announces its success at the 45th Annual OBIE Awards, where the firm earned 10 Gold and 2 Silver OBIE Awards—winning in every category it entered. The prestigious awards, presented by the Greater Atlanta Home Builders Association and its Sales and Marketing Council, recognize excellence in new home marketing, design and sales. “This year’s OBIEs are a true celebration of teamwork

October 30, 2025 No Comments

The 2024 Online Homebuyer Mystery Shop Report

News

Home Builders Still Undeperfoming at Lead Follow Up

The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The survey reveals a variety of statistics and interesting findings regarding follow-up methods used by home builders during the homebuyer journey.

April 14, 2025 No Comments

News

HomeAid Georgia Executive Board

I’m thrilled to share that I’ve joined the HomeAid Georgia executive board as its 2025 Vice President, after serving as Treasurer in 2024! Having volunteered with HomeAid for more than 16 years, I’m passionate about its mission to build a future without homelessness. Everyone deserves a safe place to call home, and too many of those facing homelessness are women and children. Serving alongside dedicated industry leaders like HomeAid Georgia President Jonathan White of Meritage

March 12, 2025 No Comments

Events

So, You Want to Write a Book: Q&A with Author Carol Morgan

Designed with Younger Professionals in mind, join award-winning author Carol Morgan for “So, You Want to Write a Book Q&A.” In this Q&A session, Morgan discusses her new book, Social Media Marketing for Your Business, with a special focus on home builders. Come prepared to ask questions about the process of writing a book as well as information on crafting a winning social media strategy, building brand visibility and boosting engagement. This session will be

January 16, 2025 No Comments

Carol Morgan to Speak for 19th Consecutive Year at IBS 2025

News

Homebuilding Marketing Expert to Lead Two IBS Sessions

Denim Marketing President and Founder Carol Morgan is set to return for the 19th year in a row as a speaker at the 2025 International Builders’ Show (IBS) this February. Morgan will be joined by industry experts in two dynamic panel sessions focused on marketing strategies and branding within the homebuilding industry. IBS, an annual event organized by the National Association of Home Builders (NAHB), brings together professionals from across the residential construction sector. It

November 1, 2024 No Comments

Social Media Marketing

Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.