It is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills. As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn
Are you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.” Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing
In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen
The North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks. Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun. First, I will present Social Media for Home
I don’t think anyone underestimates the buying power or influence of women. In fact, I recently Retweeted sheconomy, “Men, The Female Consumer is in Control. Listen or Perish. http://ow.ly/1zjvB.” My friend Aaron Hoffman quipped back quickly, “I think we understand that given that there’s 20 women’s stores to every guy’s store in the mall.” Women influence all the major consumer purchasing categories from home furnishings to vacations to new homes. Here are the percentages: All
A recent study from Pew on texting reveals that teens preferred method of communicating is by text. The study shows that boys typically send and receive 30 texts a day, compared with girls’ 80 messages. The one exception is Girls 14-17 who typically send 100 or more messages a day! Women have always been the more social or chatty of the two sexes, but it seems that Chatty Cathie is being replaced by Texting Tammy.
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.
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