New for 2020! Facebook is your Friend was created for the 2020 International Builders’ Show. Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to
I bet you still think that a picture is worth a thousand words! Well, that is a bit of an understatement with today’s highly visual online sites. Images, unlike text, are processed by your long-term memory. And, if that isn’t enough, images are proven to increase audience engagement! I hope you will join me as I present “The State of Social Media 2015: Getting the Picture” with Chad Davis, Senior Director, Online Services and Digital
There are seven cosmic stages, seven ancient and visible planets, seven Chakras in Indian culture, seven days in a week and seven colors in a rainbow. Pythagoreans called it the perfect number, the universe was created in seven days and in Chinese culture, the seventh day of the first moon of the lunar year celebrates the universal birthday of all human beings. And if you’ll be in Vegas for the joint National Association of Home
In this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen
I don’t think anyone underestimates the buying power or influence of women. In fact, I recently Retweeted sheconomy, “Men, The Female Consumer is in Control. Listen or Perish. http://ow.ly/1zjvB.” My friend Aaron Hoffman quipped back quickly, “I think we understand that given that there’s 20 women’s stores to every guy’s store in the mall.” Women influence all the major consumer purchasing categories from home furnishings to vacations to new homes. Here are the percentages: All
I’m excited to be on air this a.m. with Alan Sanders on the morning show at WBHF AM 1450 in Cartersville, Georgia. We are talking about my favorite subject, social media. The station has already embraced social networking with its WBHF Facebook Fan page. Become a Fan if you live in the area! Social media is permission-based marketing and is a tremendous tool for businesses to engage current customers and meet new ones. Tune in
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.