Facebook is Your Friend

Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our products and services.

This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.

Learning Outcomes:

  • Understand the chemistry between organic and paid posts.
  • Learn more about engagement for organic posts.
  • Find ways to make conversation part of you customer focused strategy with Facebook messenger.
  • Reach your future customers and influencers with Facebook ads.

State of Social Media: Getting the Picture at IBS 2015

mRELEVANCE CampaignsI bet you still think that a picture is worth a thousand words! Well, that is a bit of an understatement with today’s highly visual online sites. Images, unlike text, are processed by your long-term memory. And, if that isn’t enough, images are proven to increase audience engagement!  I hope you will join me as I present “The State of Social Media 2015: Getting the Picture” with Chad Davis, Senior Director, Online Services and Digital Media for NAHB at the International Builders’ Show (IBS) in Las Vegas.

We will present our session on Thursday, January 22, in the Tech Hub from 10 – 11 a.m.
Chad and I have covered a number of topics related to social media at trade shows over the past several years. From blog trends to pay to play on Facebook, The State of Social Media, has covered the latest and kept members of the National Association of Home Builders (NAHB) up to date. Continue reading “State of Social Media: Getting the Picture at IBS 2015”

Ever Wondered Why 7s are Lucky?

7 presentations in vegasThere are seven cosmic stages, seven ancient and visible planets, seven Chakras in Indian culture, seven days in a week and seven colors in a rainbow. Pythagoreans called it the perfect number, the universe was created in seven days and in Chinese culture, the seventh day of the first moon of the lunar year celebrates the universal birthday of all human beings.

And if you’ll be in Vegas for the joint National Association of Home Builders International Builders Show (IBS) and National Kitchen and Bath Association’s Kitchen and Bath Industry Show (KBIS), sevens can be lucky if you pull three in a row on a slot machine. Seven has been my lucky number since I was a little girl,  but seven is also a great number because it is the number of opportunities you will have to sit in on one of my programs at KBIS and IBS.

It will be a busy three days, but I am excited about the social media and marketing strategies, tips and ideas that my co-presenters and I will share in these presentations.

Tuesday, February 4:
My Brother Built It, Why Doesn’t It WORK?; 10:30 AM – 11:30 AM (KBIS)
The State of Social Media 2014; 1:00 PM – 2:00 PM, South 221 (IBS)
The State of Social Media 2014 [Encore]; 3:00 PM – 4:00 PM, South 221 (IBS)

Wednesday, February 5:
2014’s Best Digital Marketing Tools & Tactics; 8:00 AM – 9:00 AM, South 227 (IBS) Continue reading “Ever Wondered Why 7s are Lucky?”

Seen at PCBC

pcbcA special thanks to my friend Paula Huggett with Bokka Group for taking this picture and sending it to me.  This was seen at PCBC in the Marketshare booth. Their product is “Top Communities.”

The quote is from my book, “Social Media for Home Builders: It’s Easier Than You Think” available from Builder Books. If you are still wondering how to launch an effective social media program, call me! 770-383-3360

Sisterhood of the Traveling Laptop: What Women Want Online and Onsite

sisterhood of the traveling laptopIn this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”

Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?

This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Continue reading “Sisterhood of the Traveling Laptop: What Women Want Online and Onsite”

Atlanta: A Social Media Meca

Top Twitter CitiesSocial Media Marketing for Business

Atlanta now tops the lists of places to be in social media marketing. Does your small business Tweet? Do you have a Facebook page? If the answer is no, maybe it is time to look into a social media program.  Just last week Atlanta was listed as one of the top Twitter cities of the world. Listed at #5, Atlanta is in good company coming in just behind London, Los Angeles, Chicago and New York.

During 2009, Atlanta was one of the fastest growing cities in terms of Facebook users with more than 142% growth during the first half of the year. In numbers of Facebook users Atlanta is second only to New York! With all of these potential consumers flocking to Facebook and Twitter, it is more important than even to make sure your small business has a presence on the sites.

facebook_demographics_statistics_2009To streamline your social media strategy, make sure to launch a blog as the heart of your program. A blog will help you develop your messages and save time spent on social media by reducing the number of places you need to update. While there aren’t Continue reading “Atlanta: A Social Media Meca”