Social Media Marketing for Your Business

social media marketingThis seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

Morgan will take a deep dive into the why of social media while providing big picture marketing strategy. It is crucial that your core marketing components be well-built, well-managed and effective.

The world has changed; it is no longer enough to just be on line. The competition is fierce for eyes on site, and having a cohesive strategy is vital to success. You’ve got to catch their attention and keep it long enough to convert them. Millennials have changed the game for all of the generations. It is about the experience, so make it fun! This includes the actual product and marketing for that product – think Starbucks and Amazon. Continue reading “Social Media Marketing for Your Business”

Netiquette 3.0

NetiquetteNetiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone is no longer a primary form of business communication as texting, instant messaging and social media have become mainstream.

When is it OK to text a client or business partner versus sending an email? Is the answer the same for a Boomer, Gen X, Millennials or Gen Z? Do we overuse the exclamation point? What about using emojis or emoticons in emails?

What is polite behavior and how do you keep from offending an important contact? Higher social status, greater wealth, supreme standards and an excellent education are traits typically associated with people who have excellent manners, especially those who communicate at a high level with their business contacts.

Previously, everyone had manners, but now that is not the norm. Technology allows us to do more – faster. Because we are always in a hurry, corners get Continue reading “Netiquette 3.0”

Embrace Change: Leadership, Passion and Inspiration

Embrace ChangeCarol Morgan will share her inspirations and passions as a leader, and share how throughout her career she has innovated, reinvented and focused to not just survive but grow and be successful. Like many women in business today, Carol has adapted to meet family needs while still excelling and running a successful marketing company. Carol is a Past National Professional Women in Building Chair and President of Denim Marketing.

Takeaways

  • Look forward, not behind
  • Don’t be afraid of change
  • Trust your gut

Facebook is Your Friend

Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our products and services.

This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.

Learning Outcomes:

  • Understand the chemistry between organic and paid posts.
  • Learn more about engagement for organic posts.
  • Find ways to make conversation part of you customer focused strategy with Facebook messenger.
  • Reach your future customers and influencers with Facebook ads.