The definition of insanity is doing the same thing over and over and expecting a different result. If your marketing is stuck in a rut and you want to understand how to step it up for 2020, this seminar is for you. Continuing to concentrate on print, billboards, direct mail and other older methods of marketing and advertising may or may not help you to reach the largest potential buying demographic today. Gauging the Generations: Gen Z to Boomers will take a deep dive into demographics, buying patterns and consumer preferences.
Carol Morgan, President of Denim Marketing is pleased to offer this cutting-edge, interactive seminar – Gauging the Generations: Gen Z to Boomers.
Do you know who your buyers are and what they want? Or do you sometimes feel like you are speaking Greek? Understanding who is buying, why and where to reach them impacts marketing decisions and your bottom line.
Get a clear overview of the home shopping preferences of each generation. Find out what today’s buyer looks like from the Millennials to the emergence of Gen Z to the boomer buyer – what do they want and how do they find it? Find out about the echo boomers and the barbell — the similarities between these two groups may surprise you.
Take the guesswork out of marketing. Search engines have become as important today as the Sunday paper was to Sunday afternoon shoppers in the past. Find out where buyers shop online and what they expect to find on social media.
Learning Outcomes:
- Learn what is influencing the buying decisions of Gen Z, Millennials, Gen X and Boomers
- Learn where on social media to market to the various generations
- Discover how to craft a marketing campaign to reach everyone
This seminar is perfect for sales and marketing professionals, CMOs, CEOs, CFOs and others involved in decisions related to marketing.
It is time for innovation, and time for a change. If you are interested in booking Gauging the Generations: Gen Z to Boomers, call 770-383-3360 x20 or email carol (at) denimmarketing.com.
This seminar was a crowd-pleaser at the 2018 International Builders’ Show in Orlando.