New for 2020! Facebook is your Friend was created for the 2020 International Builders’ Show. Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to
Your reputation starts when a prospect googles your name. What will they find when they search your personal name or your company’s name? In the seminar, Reputation Management: Give Them Something to Talk About, Carol Morgan suggests ways that companies can proactively work on reputation management while also giving some ideas of what not to do. Most people trust online reviews and endorsements from friends and these influence their purchasing decisions. People will look online
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.