Seminars Archives - Carol Morgan

Carol Morgan to Speak for 19th Consecutive Year at IBS 2025

News

Homebuilding Marketing Expert to Lead Two IBS Sessions

Denim Marketing President and Founder Carol Morgan is set to return for the 19th year in a row as a speaker at the 2025 International Builders’ Show (IBS) this February. Morgan will be joined by industry experts in two dynamic panel sessions focused on marketing strategies and branding within the homebuilding industry. IBS, an annual event organized by the National Association of Home Builders (NAHB), brings together professionals from across the residential construction sector. It

November 1, 2024 No Comments

Seminars

The Netflix Effect

The Netflix Effect is a fun presentation and thought-starter for marketing topics. Today’s buyer has changed due to the Pandemic and immediacy. Thus the Netflix Effect is all about immediacy, online 24/7 access and the customer wanting complete control of the shopping and buying process. This means they can shop when they want and from where they want, order and get immediate gratification. Is your company ready for this new paradigm? The customer is in

January 5, 2022 No Comments

Seminars

Marketing ROI

How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on investment (ROI)? How many sales can be attributed to it? Do you have a plan to measure? And, what are you

January 20, 2020 No Comments

Seminars

Embrace Change: Leadership, Passion and Inspiration

Carol Morgan will share her inspirations and passions as a leader, and share how throughout her career she has innovated, reinvented and focused to not just survive but grow and be successful. Change is constant in business, find out ways to embrace it and move forward instead of dwelling in the past. Like many women in business today, Carol has adapted to meet family needs while still excelling and running a successful marketing company. Carol

January 19, 2020 No Comments

Seminars

Gauging the Generations: Gen Z to Boomers

The definition of insanity is doing the same thing over and over and expecting a different result. If your marketing is stuck in a rut and you want to understand how to step it up for 2020, this seminar is for you. Continuing to concentrate on print, billboards, direct mail and other older methods of marketing and advertising may or may not help you to reach the largest potential buying demographic today. Gauging the Generations:

December 29, 2019 No Comments

Social Media Marketing

Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.