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News

Gen X is the New 55+ Homebuyer Generation

Dominating the housing market as 55+ homebuyers for several decades, boomers are now being replaced by a new generation in their mid-50s! Long called the forgotten generation, Gen X is making their appearance known with the oldest in the generation turning 58 this year. The youngest Gen Xers are only 43 years old, so this generation will be dodging AARP cards in the mail as they turn 55 and become the new active adult homebuyers

August 23, 2023 No Comments

News

Denim Marketing Wins Three Hermes Creative Awards

Denim Marketing, a home builder marketing agency, recently won a gold Hermes award and two honorable mentions in the 2023 Hermes Creative Awards. These prestigious awards honor the best in public relations, publications, branding collateral, video, website design, advertising, communication and marketing programs. I am thrilled to be recognized by the Hermes Creative Awards for our work! The Denim team works hard to create innovative and effective marketing strategies for home builders and land developers,

August 15, 2023 No Comments

News

The 2020 Online Homebuyer Mystery Shop Report is Revealed

The 2020 Online Homebuyer Mystery Shop Report will be revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attend to learn more about the results of this report and get insight from the team that compiled it. Additionally, Ben Marks

September 10, 2020 No Comments

News

HomeAid Atlanta Welcomes Morgan to Board

Carol Morgan, President of Denim Marketing has joined the HomeAid Atlanta Board of Directors. As president of Denim Marketing, Carol focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show return on investment. Carol will lead HomeAid Atlanta’s newly formed Marketing Committee. This committee will focus on building awareness for the organization as it approaches its 20th anniversary. Carol is

September 10, 2020 No Comments

Events

Webinar Series: 2020 Vision: Its a Game Changer

Join us for 2020 Vision: It’s a Game Changer, our new webinar series on the second Friday of every month. It isn’t just the rules that have changed; we are playing a completely different game now. Home building started strong in 2020, sales were up and inventory was low, then along came COVID-19, a pandemic and uncertainty. Because of this, we experienced sheltering in place and learned to market and sell new homes with technology.

August 25, 2020 No Comments

Events

Discover More About Sustainability at Greenprints

Architects, engineers, building professionals and others looking to connect with industry innovators will all connect at Greenprints, the sustainability conference for the Southeast! Mark your calendar for March 19-20, 2020, and join Southface Institute at the region’s most respected and thought-provoking forum on the built environment. I will be there moderating a session titled, Regenerative Design: Homes: Designing for Resilience and Efficiency on March 20. As the population in Atlanta continues to grow, and the effects

March 9, 2020 No Comments

Social Media Marketing

Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.