Speaking at the International Builders’ Show is much like going home. I am thrilled to be speaking at the show for 13th year in a row. This year the Denim Marketing team has three staff members giving a total of six presentations. Look for us on-site and say hi! And, be sure to add our sessions to your show planner.
Listed below are all of the International Builders’ Show sessions presented myself (Carol Morgan), Senior Account Manager Courtney Rogers and Account Manager Mandy Holm.
Tuesday, January 21
Show Me the ROI: Digital Tools that Generate Measurable Leads
12:45 to 1:15 p.m. | LVCC – Tech Bytes A – South 229
Mandy Holm presents this along with Kelly Fink of The Providence Group. Marketing dollars are precious and must be spent wisely, but with the quickly changing environment of digital marketing, it is hard to know which options provide the highest return on investment. In this Tech Bytes session, learn more about different tools and technologies available to generate quality leads including public relations, social media, blogging, digital advertising (Facebook, Instagram, pay-per click, geotargeting) and more. Learn how to evaluate marketing tactics to determine success, and hear how one builder uses these digital marketing tools to create leads.
Netiquette: Should I Text, Email or Call?
2:30 to 3 p.m. | LVCC – Tech Bytes B – South 231
From Emily Post to Amy Vanderbilt, proper etiquette has long been important, but what about Netiquette – the point where common courtesy meets the internet? With the digital evolution of business communications, it is important to understand whether you should text a client, prospect or business partner versus calling or sending an email. In this Tech Bytes session, explore the nuances of netiquette. Is it the same for a Baby Boomer, Generation X or Generation Z? Should emojis be used in emails? What is considered polite behavior and how do you keep from offending an important contact? Technology allows us to do more, faster, but sometimes at the expense of propriety – join Carol Morgan for this lively discussion and gain a better understanding for communication best practices.
Getting Value from Visual Content: It’s Not As Expensive As You Think
4:15 to 5:15 p.m. | LVCC – South 233
Carol Morgan and a cast of characters (Kelly Fink with The Providence Group, Jim Schaefer of RealReach Marketing, Kevin Weitzel with Outhouse, Rob Krohn with Epcon Communities) present this discussion on how technology doesn’t have to cost a lot. What are you offering potential homebuyers to improve their customer experience while they are shopping? There are a wide variety of impressive visual content options such as virtual reality, augmented reality, Matterport 3D Tours, video and more, so how do you know what is right for your budget and what your prospective buyer expects? During this session, a panel of experts will share ways to stretch the dollar and get more out of your marketing budget. Learn best practices for video, vlogging, Matterport, AR and VR, when and where your company should use them and how they can best be deployed in your sales center, website and social media. Explore cost-effective ways of keeping your customer engaged throughout the buying cycle to provide them with a memorable experience.
Wednesday, January 22
What Do Geofencing, Facebook Ads & PPC Have in Common?
10:15 to 10:45 a.m. | LVCC – Tech Bytes A – South 229
Kelly Fink of The Providence Group and Mandy Holm demonstrate how targeting customers has never been easier. Facebook, geofencing and pay-per-click (PPC) all provide builders with savvy ways to reach clients early in the homebuying process. In this Tech Bytes session, hone your Facebook advertising skills to create engaging ads that reach target audiences based on their behaviors, interests and more. Learn how to use geofencing to reach elusive high-income groups, PPC to reach buyers with popular keyword search terms and Facebook ads to reach new audiences.
Your Public Persona is More Important Than You Think
11:30 to 11:45 a.m. | LVCC – Professional Women in Building Headquarters – N231
Understanding how your public persona portrays you as an individual and as a leader is key in this digital, oversharing world we live in. In this short, informative session, learn how to cultivate your personal brand to ensure you are conveying your best ‘you.’
Facebook Is Your Friend: Successfully Mix Posts, Ads, Messenger & More for Maximum Return
12 to 1 p.m. | LVCC – South 220
Facebook is a powerful tool in today’s digital marketing world. From organic posts to advertising to Messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers, we want to send consumers back to our websites to learn more about our homes, products and services. This advanced session will explore how to achieve the ideal mix of paid ads and organic posts to optimize the reach of a Facebook business page, increase exposure and target new audiences.
I look forward to seeing you at the International Builders’ Show! For more information on Denim Marketing or scheduling one of us to speak at your event, call 770-383-3360 x20.