Denim Marketing President and Founder Carol Morgan is set to return for the 19th year in a row as a speaker at the 2025 International Builders’ Show (IBS) this February. Morgan will be joined by industry experts in two dynamic panel sessions focused on marketing strategies and branding within the homebuilding industry.
IBS, an annual event organized by the National Association of Home Builders (NAHB), brings together professionals from across the residential construction sector. It offers educational panels, product showcases, demonstrations, and workshops, positioning itself as a premier networking and learning event for the industry.
Morgan will collaborate with Kelly Fink of Milesbrand and Lisa Welter of JTB Homes to present the following session:
Building an Impactful Brand: Beyond Colors & Logos
- When: Wednesday, February 26, 2025, from 8:30 to 9:30 a.m.
- Where: LVCC – West 318
This session will delve into comprehensive branding strategies, extending beyond basic elements like logo and color selection. Attendees will learn effective approaches for marketing master-planned developments, crafting cohesive messaging, and ensuring social media channels reflect the brand’s identity.
Later in the day, Morgan joins Greg Bray of Blue Tangerine, Dennis O’Neil of ONeil Interactive, and Barbary Wray of Wick Marketing for an engaging session tailored to homebuilder marketing.
Jam(b) Session: Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do
- When: Wednesday, February 26, 2025, from 4 to 5 p.m.
- Where: LVCC – West 232
This lively panel will cover key insights from agency professionals, including what’s effective in marketing and what to avoid. Expect practical advice on strategies for lead generation, customer engagement, and when to take calculated risks. The panel will also explore the latest trends and tech innovations shaping the digital marketing landscape. Attendees are encouraged to bring questions for personalized guidance from the experts.
IBS 2025 will be held in person at the Las Vegas Convention Center, marking the 81st year of the world’s largest annual light construction show. For full event details, including exhibitor and session information, visit www.BuildersShow.com.
For inquiries about having a Denim Marketing team member speak at your event, visit www.DenimMarketing.com.