Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy!
Carol speaks on change, leadership, netiquette, social media, reputation management, marketing, search engine optimization and several other topics. Day to day she focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI. Denim Marketing celebrated its 20th Anniversary in 2019.
Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books. She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com Atlanta’s most popular real estate news blog. Her Atlanta Real Estate Forum Radio podcast launched in 2011 and features the movers and shakers in the Atlanta real estate industry, as well as nonprofits, attractions and things to do on the Around Atlanta edition.
Carol serves as one of NAHB Chair Greg Ugalde’s advisors. She is a member of the Associates Council and past Membership Chair and past chair of NAHB’s Professional Women in Building Council, Carol was awarded the prestigious 2016 Woman of the Year from the Professional Women in Building. She is a graduate of Oglethorpe University and the recipient of the 2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s George Goodwin Award, the Greater Atlanta Home Builders Association’s 2008 Associate of the Year and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.
In her free time she manages a 20 acre farm with multiple critters, is the mother of an incredible son, gardens, rides dressage and explores various recipes.
This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.
Morgan will take a deep dive into the why of social media while providing big picture marketing strategy. It is crucial that your core marketing components be well-built, well-managed and effective.
The world has changed; it is no longer enough to just be on line. The competition is fierce for eyes on site, and having a cohesive strategy is vital to success. You’ve got to catch their attention and keep it long enough to convert them. Millennials have changed the game for all of the generations. It is about the experience, so make it fun! This includes the actual product and marketing for that product – think Starbucks and Amazon.
“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Carol Morgan, president of Denim Marketing. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”
- Creating instant value
- Getting to the right audience
- Starting a conversation today for sales tomorrow
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone is no longer a primary form of business communication as texting, instant messaging and social media have become mainstream.
When is it OK to text a client or business partner versus sending an email? Is the answer the same for a Boomer, Gen X, Millennials or Gen Z? Do we overuse the exclamation point? What about using emojis or emoticons in emails?
What is polite behavior and how do you keep from offending an important contact? Higher social status, greater wealth, supreme standards and an excellent education are traits typically associated with people who have excellent manners, especially those who communicate at a high level with their business contacts.
Previously, everyone had manners, but now that is not the norm. Technology allows us to do more – faster. Because we are always in a hurry, corners get cut and netiquette gets left out. During Netiquette: Communications 3.0, you’ll be entertained and engaged as presenter Carol Morgan reminds participants of tried-and-true practices and presents thought-provoking subject matter.
- Understand the various generations and their communication preferences
- Learn how to address emails so they get read and are easier to find
- Discover facts about texting and why it is so rapidly becoming an acceptable form of business communication
- Discover which generation is the most versatile at various communication technologies
Carol Morgan will share her inspirations and passions as a leader, and share how throughout her career she has innovated, reinvented and focused to not just survive but grow and be successful. Like many women in business today, Carol has adapted to meet family needs while still excelling and running a successful marketing company. Carol is a Past National Professional Women in Building Chair and President of Denim Marketing.
- Look forward, not behind
- Don’t be afraid of change
- Trust your gut
Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our products and services.
This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.
- Understand the chemistry between organic and paid posts.
- Learn more about engagement for organic posts.
- Find ways to make conversation part of you customer focused strategy with Facebook messenger.
- Reach your future customers and influencers with Facebook ads.
My fourth book on social media was released by NAHB Builder Books at the International Builders’ Show in Orlando in 2018. Needless to say, I’m super excited to have an updated book out! “Social Media Marketing for Your Business” takes a different approach than I have in the past. Rather than talking about “how to” set up the various social media sites, I take a deeper dive into the “why” of social media and strategic marketing.
By now most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy. Continue reading “New Book: Social Media Marketing for Your Business”