I’m thrilled to announce the launch of my newest book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. This new edition delves into the “why” of social media, moving beyond the basic “how-to” setup of social platforms. I’ve noticed that while many businesses are present on social media, they often lack a cohesive strategy that truly aligns with their goals to drive meaningful results. Typically, websites might be redesigned every two to three years, but social media strategies should be revisited every six to twelve months to stay relevant and effective.
I’ve been a digital media veteran since 2006, blogging, leveraging new media since 2007, and podcasting since 2011. As a recognized visionary in digital content creation across various industries, I focus daily on integrating marketing strategy with public relations, social media and creativity to tell compelling stories that drive measurable traffic and ROI.
As the president and founder of Denim Marketing our track record in social media marketing speaks for itself. Last year, at the 2024 OBIE Awards, we proudly took home 10 awards for our social media marketing campaigns and programs for clients.
In the second edition of my book, I guide readers on building a solid marketing foundation, setting clear goals, and crafting a strategy that transforms social media into a powerful tool for success. Key lessons include creating a cohesive content plan, setting and measuring online goals, and managing your online reputation to position yourself as a leading expert.
“Social Media Marketing for Your Business, Second Edition” is now available on Amazon and Builder Books and will also be for sale at the 2025 International Builders’ Show (IBS) in Las Vegas at Builder Books. I’ll be presenting at IBS for the 19th consecutive year and will also host a Q&A session, “So, You Want to Write a Book: Q&A with Author Carol Morgan,” on February 27, 2025, from 2 to 2:30 p.m. at NAHB HQ, followed by a book signing.
For those interested in having me speak at association meetings or learning more about creating a tailored marketing strategy, please call 770-383-3360 or visit www.DenimMarketing.com.