Social Media Marketing for Your Business

This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

Morgan will take a deep dive into the why of social media while providing big picture marketing strategy. It is crucial that your core marketing components be well-built, well-managed and effective.

The world has changed; it is no longer enough to just be on line. The competition is fierce for eyes on site, and having a cohesive strategy is vital to success. You’ve got to catch their attention and keep it long enough to convert them. Millennials have changed the game for all of the generations. It is about the experience, so make it fun! This includes the actual product and marketing for that product – think Starbucks and Amazon.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Carol Morgan, president of Denim Marketing. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

Learning Objectives:

  • Creating instant value
  • Getting to the right audience
  • Starting a conversation today for sales tomorrow

Facebook for Business: Build Fans and Grow Customers

Hello and Happy New Year!

I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.

Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!

Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.

The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.

If you would like to attend, there is still space! You may register online by January 12.

50+ University is Coming to Atlanta

Back to school with social mediaIt is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.

As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.

Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.

This will be the first time that this conference is offered in Atlanta and will Continue reading “50+ University is Coming to Atlanta”