Social Media Marketing for Your Business

This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

Morgan will take a deep dive into the why of social media while providing big picture marketing strategy. It is crucial that your core marketing components be well-built, well-managed and effective.

The world has changed; it is no longer enough to just be on line. The competition is fierce for eyes on site, and having a cohesive strategy is vital to success. You’ve got to catch their attention and keep it long enough to convert them. Millennials have changed the game for all of the generations. It is about the experience, so make it fun! This includes the actual product and marketing for that product – think Starbucks and Amazon.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Carol Morgan, president of Denim Marketing. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

Learning Objectives:

  • Creating instant value
  • Getting to the right audience
  • Starting a conversation today for sales tomorrow

New Book: Social Media Marketing for Your Business

social media marketingMy fourth book on social media was released by NAHB Builder Books at the International Builders’ Show in Orlando in 2018. Needless to say, I’m super excited to have an updated book out!  “Social Media Marketing for Your Business” takes a different approach than I have in the past.  Rather than talking about “how to” set up the various social media sites, I take a deeper dive into the “why” of social media and strategic marketing.

By now most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy. Continue reading “New Book: Social Media Marketing for Your Business”