Social Media Marketing for Your Business

This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

Morgan will take a deep dive into the why of social media while providing big picture marketing strategy. It is crucial that your core marketing components be well-built, well-managed and effective.

The world has changed; it is no longer enough to just be on line. The competition is fierce for eyes on site, and having a cohesive strategy is vital to success. You’ve got to catch their attention and keep it long enough to convert them. Millennials have changed the game for all of the generations. It is about the experience, so make it fun! This includes the actual product and marketing for that product – think Starbucks and Amazon.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Carol Morgan, president of Denim Marketing. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

Learning Objectives:

  • Creating instant value
  • Getting to the right audience
  • Starting a conversation today for sales tomorrow

Netiquette 3.0

Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone is no longer a primary form of business communication as texting, instant messaging and social media have become mainstream.

When is it OK to text a client or business partner versus sending an email? Is the answer the same for a Boomer, Gen X, Millennials or Gen Z? Do we overuse the exclamation point? What about using emojis or emoticons in emails?

What is polite behavior and how do you keep from offending an important contact? Higher social status, greater wealth, supreme standards and an excellent education are traits typically associated with people who have excellent manners, especially those who communicate at a high level with their business contacts.

Previously, everyone had manners, but now that is not the norm. Technology allows us to do more – faster. Because we are always in a hurry, corners get cut and netiquette gets left out. During Netiquette: Communications 3.0, you’ll be entertained and engaged as presenter Carol Morgan reminds participants of tried-and-true practices and presents thought-provoking subject matter.

Takeaways:

  • Understand the various generations and their communication preferences
  • Learn how to address emails so they get read and are easier to find
  • Discover facts about texting and why it is so rapidly becoming an acceptable form of business communication
  • Discover which generation is the most versatile at various communication technologies

Embrace Change: Leadership, Passion and Inspiration

Carol Morgan will share her inspirations and passions as a leader, and share how throughout her career she has innovated, reinvented and focused to not just survive but grow and be successful. Like many women in business today, Carol has adapted to meet family needs while still excelling and running a successful marketing company. Carol is a Past National Professional Women in Building Chair and President of Denim Marketing.

Takeaways

  • Look forward, not behind
  • Don’t be afraid of change
  • Trust your gut