How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on investment (ROI)? How many sales can be attributed to it? Do you have a plan to measure? And, what are you
Carol Morgan will share her inspirations and passions as a leader, and share how throughout her career she has innovated, reinvented and focused to not just survive but grow and be successful. Change is constant in business, find out ways to embrace it and move forward instead of dwelling in the past. Like many women in business today, Carol has adapted to meet family needs while still excelling and running a successful marketing company. Carol
This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone is no longer a primary form of business communication as texting, instant messaging and social media have become mainstream. When is it OK to text a client or business partner versus sending an email? Is the answer the same for a Boomer, Gen X, Millennials or Gen Z? Do we overuse the
Your reputation starts when a prospect googles your name. What will they find when they search your personal name or your company’s name? In the seminar, Reputation Management: Give Them Something to Talk About, Carol Morgan suggests ways that companies can proactively work on reputation management while also giving some ideas of what not to do. Most people trust online reviews and endorsements from friends and these influence their purchasing decisions. People will look online
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.