Facebook is Your Friend

Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our products and services.

This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.

Learning Outcomes:

  • Understand the chemistry between organic and paid posts.
  • Learn more about engagement for organic posts.
  • Find ways to make conversation part of you customer focused strategy with Facebook messenger.
  • Reach your future customers and influencers with Facebook ads.