Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy!
Your reputation starts when a prospect googles your name. What will they find when they search your personal name or your company’s name? In the seminar, Reputation Management: Give Them Something to Talk About, Carol Morgan suggests ways that companies can proactively work on reputation management while also giving some ideas of what not to do. Most people trust online reviews and endorsements from friends and these influence their purchasing decisions. People will look online
My fourth book on social media was released by NAHB Builder Books at the International Builders’ Show in Orlando in 2018. Needless to say, I’m super excited to have an updated book out! “Social Media Marketing for Your Business” takes a different approach than I have in the past. Rather than talking about “how to” set up the various social media sites, I take a deeper dive into the “why” of social media and strategic marketing.
I bet you still think that a picture is worth a thousand words! Well, that is a bit of an understatement with today’s highly visual online sites. Images, unlike text, are processed by your long-term memory. And, if that isn’t enough, images are proven to increase audience engagement! I hope you will join me as I present “The State of Social Media 2015: Getting the Picture” with Chad Davis, Senior Director, Online Services and Digital
I am excited and proud to announce that I was inducted as the 2014 Chair of the National Association of Home Builders’ (NAHB) Professional Women in Building (PWB) Council during the International Builder’s Show. PWB, for those of you who may not be familiar with it, is the voice of women in the building industry. The group is dedicated to promoting industry professionalism and supporting our members at the local, state and national levels by
Next week I’m attending the 2013 International Builders Show in Vegas! IBS is always a blast because I get to network and catch-up with my friends from around the country. Additionally, I am running for Vice Chair of Professional Women in Building. This is an amazing group of women that represent all facets of the industry. It will be a pleasure to work on a national level to represent them! Finally, I am presenting for
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.