Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy!
Carol speaks on change, leadership, netiquette, social media, reputation management, marketing, search engine optimization and several other topics. Day to day she focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI. Denim Marketing celebrated its 20th Anniversary in 2019.
Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books. She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com Atlanta’s most popular real estate news blog. Her Atlanta Real Estate Forum Radio podcast launched in 2011 and features the movers and shakers in the Atlanta real estate industry, as well as nonprofits, attractions and things to do on the Around Atlanta edition.
Carol serves as one of NAHB Chair Greg Ugalde’s advisors. She is a member of the Associates Council and past Membership Chair and past chair of NAHB’s Professional Women in Building Council, Carol was awarded the prestigious 2016 Woman of the Year from the Professional Women in Building. She is a graduate of Oglethorpe University and the recipient of the 2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s George Goodwin Award, the Greater Atlanta Home Builders Association’s 2008 Associate of the Year and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.
In her free time she manages a 20 acre farm with multiple critters, is the mother of an incredible son, gardens, rides dressage and explores various recipes.
My fourth book on social media was released by NAHB Builder Books at the International Builders’ Show in Orlando in 2018. Needless to say, I’m super excited to have an updated book out! “Social Media Marketing for Your Business” takes a different approach than I have in the past. Rather than talking about “how to” set up the various social media sites, I take a deeper dive into the “why” of social media and strategic marketing.
By now most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy. Continue reading “New Book: Social Media Marketing for Your Business”
I bet you still think that a picture is worth a thousand words! Well, that is a bit of an understatement with today’s highly visual online sites. Images, unlike text, are processed by your long-term memory. And, if that isn’t enough, images are proven to increase audience engagement! I hope you will join me as I present “The State of Social Media 2015: Getting the Picture” with Chad Davis, Senior Director, Online Services and Digital Media for NAHB at the International Builders’ Show (IBS) in Las Vegas.
We will present our session on Thursday, January 22, in the Tech Hub from 10 – 11 a.m.
Chad and I have covered a number of topics related to social media at trade shows over the past several years. From blog trends to pay to play on Facebook, The State of Social Media, has covered the latest and kept members of the National Association of Home Builders (NAHB) up to date. Continue reading “State of Social Media: Getting the Picture at IBS 2015”
I am excited and proud to announce that I was inducted as the 2014 Chair of the National Association of Home Builders’ (NAHB) Professional Women in Building (PWB) Council during the International Builder’s Show.
PWB, for those of you who may not be familiar with it, is the voice of women in the building industry. The group is dedicated to promoting industry professionalism and supporting our members at the local, state and national levels by offering networking and educational opportunities, legislative awareness and outreach, and professional and personal development.
Being named Chair is one of my proudest achievements to date. Since joining PWB several years ago, my membership has presented me with opportunities Continue reading “2014 PWB Chair”
Next week I’m attending the 2013 International Builders Show in Vegas! IBS is always a blast because I get to network and catch-up with my friends from around the country. Additionally, I am running for Vice Chair of Professional Women in Building. This is an amazing group of women that represent all facets of the industry. It will be a pleasure to work on a national level to represent them!
Finally, I am presenting for the fifth year at the International Builders Show. The first time I presented was in 2009 when I presented “How to Be a Social Media Butterfly.” It is kind of crazy to reflect back, but that was the first social media presentation at IBS. Now five shows later, I’m presenting, “Beyond Facebook: Pinterest, Google+ and More” with two fellow MIRMs. This seminar is geared toward those who have Facebook, Twitter and blogging down and are looking for the newest social media tools. We will discuss the importance of and how to develop content that drives sales; mobile websites; QR codes and the fastest growing social media sites in the industry: Google+, Pinterest, FourSquare, Instagram and Houzz.
My co-presenters are Kelly Fink of The Providence Group and Paula Huggett of The Bokka Group. We’ve each spent lots of time preparing for the seminar, and Continue reading “Vegas Baby, Vegas!”