Rev Up Your Social Media

Carol MorganAre you looking to rev up your social media program? With my new book, Social Media 3.0, it will be easier than you think! There are great tips and advice for implementing a strategic and effective social media marketing program. My goal is to help your business take its social media activity to the next level.

You will gain insight on how various generations use social media, effective ways to start up a program and ways to assimilate social media into an effective marketing strategy.

Other tips included in Social Media 3.0 include:

  • Creating an effective website
  • Utilizing Facebook’s latest features
  • Engaging markets via Instagram, Tumblr, Google+, Pinterest, Foursquare, Houzz, Linkedin, and other forms of social media
  • Podcasting how-to’s
  • Running fun, interactive campaigns, and more!

I believe that in this day and age, all consumers can be reached through the power of social media. In a world that is constantly online 24/7, it is important to utilize these tactics in the business context. I hope that Continue reading “Rev Up Your Social Media”

Vegas Baby, Vegas!

International Builders ShowNext week I’m attending the 2013 International Builders Show in Vegas! IBS is always a blast because I get to network and catch-up with my friends from around the country.  Additionally, I am running for Vice Chair of Professional Women in Building. This is an amazing group of women that represent all facets of the industry. It will be a pleasure to work on a national level to represent them!

Finally, I am presenting for the fifth year at the International Builders Show. The first time I presented was in 2009 when I presented “How to Be a Social Media Butterfly.” It is kind of crazy to reflect back, but that was the first social media presentation at IBS. Now five shows later, I’m presenting, “Beyond Facebook: Pinterest, Google+ and More” with two fellow MIRMs. This seminar is geared toward those who have Facebook, Twitter and blogging down and are looking for the newest social media tools. We will discuss the importance of and how to develop content that drives sales; mobile websites; QR codes and the fastest growing social media sites in the industry: Google+, Pinterest, FourSquare, Instagram and Houzz.

My co-presenters are Kelly Fink of The Providence Group and Paula Huggett of The Bokka Group. We’ve each spent lots of time preparing for the seminar, and Continue reading “Vegas Baby, Vegas!”

Bring on the Bling

This year at the OBIE awards was an award-winning year!! We brought home some bling and we are very proud of it! I was quite surprised and honored to be presented with the Council Chair of the Year award from the Greater Atlanta Home Builders Association. Additionally, our team was honored with three OBIE awards for work we did for Rialto Capital. We were honored with a Gold OBIE for Best Associate website for, a Gold for a banner ad that ran on AJC Homefinder and a Silver OBIE for our social media campaign.

It is always nice to be honored for successful client work by our industry peers! And we in turn have honored all of our award-winning industry friends by running all of the winners on Atlanta’s favorite real estate news site, Just visit to see all the winners.

We look forward to creating even more award-winning campaigns for our clients in 2013.


Gorilla Marketing and Ivan

Ivan the gorillaMany of you may not know that I had the pleasure of serving as the Public Relations Director for Zoo Atlanta from 1994 – 1998. It was by far one of the most fun jobs I have ever had. Not only did I have the pleasure of working with an incredibly talented team of people, but I had the opportunity to get to know some amazing animals. One of those animals became near and dear to me while I was there. Sadly, Ivan the gorilla recently passed away at age 50.  He captured the hearts of animal lovers and activists from coast to coast as he moved from a concrete enclosure at the B&I Shopping Mall in Tacoma, Washington to the lush outdoor Ford African Rainforest at Zoo Atlanta. It was one of the most incredible highlights of my career. The day Ivan arrived we had 22 news crews on the ground. It was a mix of media from Seattle and Tacoma, Atlanta and national reporters. His arrival was covered by print, TV and radio, and visitors flocked to see him.

From his first steps into the rainforest, to his introduction to potential mate Molly, Ivan’s wonder and surprise captured the hearts of zoo staff and visitors alike. He taught us how to look at the world with wonder, and that it is good to have a safe place. The research staff and zoo staff that cared for Ivan was incredible. I’m not sure where they are today, but their level of care Continue reading “Gorilla Marketing and Ivan”

Facebook for Business: Build Fans and Grow Customers

Hello and Happy New Year!

I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.

Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!

Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.

The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.

If you would like to attend, there is still space! You may register online by January 12.


social media book Now that the new version of my book is out apparently the old one has become priceless.  Amazon has one copy of “Social Media for Home Builders: It’s Easier Than You Think” remaining and this exclusive edition is available to one lucky (and perhaps wealthy) buyer for $101.41.  All I can say is priceless!

Of course, you can always purchase the new version “Social Media for Home Builders 2.0” for its regular price of $19.95. Besides it is the expanded version with new real estate case studies, more tools and twice the pages.