Purse Power

The Power of the PurseI don’t think anyone underestimates the buying power or influence of women.  In fact, I recently Retweeted sheconomy, “Men, The Female Consumer is in Control. Listen or Perish. http://ow.ly/1zjvB.” My friend Aaron Hoffman quipped back quickly, “I think we understand that given that there’s 20 women’s stores to every guy’s store in the mall.”

Women influence all the major consumer purchasing categories from home furnishings to vacations to new homes. Here are the percentages:

  • All consumer purchases: 85 percent
  • Home furnishings: 94 percent
  • Vacations: 92 percent
  • New homes: 91 percent
  • DIY (do-it-yourself projects): 80 percent
  • Consumer Electronics: 51 percent

So, what is the best way to reach out to this influential demographic? Well, the Internet of course.  Here of the statistics on where you can find us.

An April 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners shows that women are twice as likely to use blogs over other social networking sites for trusted information. Here are the findings from the study:

Chatty Cathie Replaced By Texting Tammy

Texting on the riseA recent study from Pew on texting reveals that teens preferred method of communicating is by text. The study shows that boys typically send and receive 30 texts a day, compared with girls’ 80 messages. The one exception is Girls 14-17 who typically send 100 or more messages a day!

Women have always been the more social or chatty of the two sexes, but it seems that Chatty Cathie is being replaced by Texting Tammy.

Overall, girls more fully embrace most aspects of cell-phone communications:

  • 86% of girls say they text message friends several times a day, compared with 64% of boys.
  • 59% of girls call friends on their cell phone every day, compared with 42% of boys.
  • 59% of girls send text messages several times a day to “just say hello and chat,” compared with 42% of boys. Continue reading “Chatty Cathie Replaced By Texting Tammy”

She Says: Sell Me But Do It My Way

Moms online buying powerDigital strategies provider Q Interactive enlisted its Women’s Channel, a pioneer in creating an online dialogue between leading brands and ideal women customers, to conduct a survey of more than 1,800 women — 82 percent of them mothers. The result may be as amazing as the women in your life! Women actually WANT ads to be directed and delivered to them to help them find the best deals. Women are busy and they want help finding the items they are looking for from the brands they trust.

Hghlights of the study include:

  • 88 percent of women polled said they wished that brands they trusted would send them more tailored offers.
  • More than 65 percent of the women first think, “Cool! How did they know I wanted this?” when receiving an online advertisement perfectly targeted to them.
  • 58 percent said brands need to “Give me something” in order to build an online relationship.
  • More than 53 percent believe they have relationships with sites and brands they often use online. Continue reading “She Says: Sell Me But Do It My Way”

75% of Online Women Use Social Media

Savvy Woman on the WebShe Cooks. She Shops. She Works. She is Online and She influences about 90-percent of today’s consumer purchases. Best of all, She is willing to interact with your company online. She is using social media. . . . have you met her?

The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products, according to the new survey released today, with many consulting blogs or message boards before making purchases.

“The twenty million users who visit the BlogHer Network favor blogs over every other media source for reasons both personal and pragmatic”

Key findings from the study include:

  • Blogs are second only to Internet search as the preferred media source for product purchasing information for BlogHer Network users
  • Blogs dominate the attention of BlogHer Network users (96% read blogs weekly or more often)
  • BlogHer users are significantly more active with all three top social media platforms vs the average woman online (Blogs, Facebook, Twitter) Continue reading “75% of Online Women Use Social Media”

Sell to Women Through the Social Media Grapevine

Too Much LaundryDid you know that the average household does 10 to 12 loads of laundry each week? What if you could use this information to Sell to Women more homes to women using the Social Media Grapevine?

Women influence 91% of homebuying decisions, and at the International Builders Show (IBS) Karen Dry, Dina Gundersen, Tammie Smoot and I will show you how to engage them through social media. Find out how social networking sites can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage.

Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221.

Selling to Women? Consider Social Networking

smc-marketing-bratzDo you have a product or service that you want to sell to women? Did you know that a recent BlogHer poll found that 50-percent of women use social media daily! Women reported spending less time following mass media, including television, newspapers, magazines and radio, but 55-percent of those polled are blogging, 20-percent using Twitter and shhhhh- here’s one statistic you might not want to tell your competitors – 75-percent of women are participating in social networks.

Social networks are for kids you say? Not so, Baby Boomers are the fastest growing demographic on social networking sites such as Facebook and Continue reading “Selling to Women? Consider Social Networking”