This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

Archive for Events

Back to school with social mediaIt is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.

As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.

Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.

This will be the first time that this conference is offered in Atlanta and will Read More→

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failing social mediaAre you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.”  Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.

With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!

Come prepared to take notes!

Learning Outcomes:

* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook Read More→

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sisterhood of the traveling laptopIn this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”

Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?

This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Read More→

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PWB FlyerThe North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.

Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun.  First Mitch Levinson and I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.

Let us know what you’d like to learn during Social Media for Home Builders! Mitch and I are happy to cater the class to your requests and suggestions!

Don’t forget to register for the show at www.21BuildingExpo.com.

PWB Webinar PollProfessional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.

We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:

Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%

Ok, so in terms of what I do on a daily basis, this is HUGE!  With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!

This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!

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The intersection of social and searchHave you been to the intersection of Social and Search?  It is a popular place to be on the Internet! Even Google is working to make search more social. Look at their latest introductions including Google Wave, Sidewiki and Buzz.  Finding the intersection of Social and Search is part art and part science.

  • What can you do to optimize your social sites to show up higher in both the search results and the social search widget?
  • How do you know where you should be?
  • How do you optimize your status?
  • How do you know what you are doing is working?

Well here is great news!  Next Thursday, March 25 at REtechSouth‘s New Homes Camp my business partner, Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.

And, best of all tickets are still available.  You can use my discount code ‘Carol Flammer‘ to receive 10-percent off of the ticket price.  Oh yeah, I’m presenting as part of new homes camp too.  If you want to learn more about how your blog can be the engine of your social media marketing program, don’t miss my session!

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