Friend, Fan, Follow or Fail: Discover the Basics of Social Networking

failing social mediaAre you failing social networking? Is it so overwhelming that you don’t know where to start? Did you launch your online profiles, but never really complete them or learn to use them? This year at IBS, Kelly Fink, Linda Herbert and I will present “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking.”  Moderated by Tammie Smoot, this program is presented by Professional Women in Building and it promises to save your failing grade and turn you into an “A” student.

With consumers, Realtors and other influencers flocking to social networks, targeting them as friends, fans and followers will ensure that you don’t fail in promoting your homes, communities, products and brand. From account setup on LinkedIn, Twitter and Facebook, as well as the fine points of using each site, we will show you how to ‘netweave’ it all together, save time and get a passing grade!

Come prepared to take notes!

Learning Outcomes:

* Learn the top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook Continue reading “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking”

Sisterhood of the Traveling Laptop: What Women Want Online and Onsite

sisterhood of the traveling laptopIn this month’s issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is changing, but has changed. In 1978, 60-percent of all college graduates were men. Today, 60-percent of all college graduates are women and they are also now the majority in the workforce. RCLCO predicts that by 2015, WINKS (Gen Y women with incomes over $50,000 a year and no kids) will dominate the urban landscape. So, what is SHE looking for? She prefers urban or urbanlite areas for both home and work. She wants to live in a walkable area with convenience to transit and she is willing to pay a premium to get what she wants. Dersin closes her article by saying “the most critical imperative (and perhaps the most difficult)? Figure out what women want. . . ”

Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?

This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to Continue reading “Sisterhood of the Traveling Laptop: What Women Want Online and Onsite”

Looking Forward To Seeing Everyone at 21 Century Building Show

PWB FlyerThe North Carolina Professional Women in Building will be hosting a hospitality suite on Thursday, September 16 during the 21 Century Building Show and Expo. It is a great time to come out and find out more about PWB membership, and get some tasty snacks.

Additionally, PWB is presenting two seminars geared toward women during the show. Come join us, it should be a lot of fun.  First, I will present Social Media for Home Builders at 10 a.m., then Tammie Smoot and I will present Sell To Women Through the Social Media Grapevine at 2 p.m.

Let us know what you’d like to learn during Social Media for Home Builders! I am more than happy to cater the class to your requests and suggestions!

Don’t forget to register for the show at www.21BuildingExpo.com.

Sites for Women

women and the webIf you are a woman, and statistically we know that about 50-percent of you are, here are some social media sites you may want to check out! We discovered many of these Web sites last fall while putting together the “Sell More Homes to Women Through the Social Media Grapevine,” a program presented by myself and three dynamic women at the International Builders Show (IBS). If you are a man (and 50-percent of you are), this is a great way to find out what makes women tick and how to market to us!

Blogher – The community for women who blog
www.blogher.com

Girls in Tech – A network for women in business in the technology space
http://girlsintech.net

MillionaireMoms – the art of raising an business and a family at the same time
www.millionairemom.com

Continue reading “Sites for Women”

GNTC Spring Social Media Lab

social-media-labDo you want to learn how social media can help your business reach existing customers and build relationships with new ones? If so, bring your laptop and join us for a fun and exciting Social Media Lab at GNTC (Georgia Northwestern Technical College) in Rome, Georgia.  This hand-on lab will help you start using social media immediately.

Social Media Lab is a six-week program offering the “how to” basics for promoting your business through social networking and blogging. Each week we will cover building a different site in a 3-hour lab. Find out from the experts how to build your business as you build Friends, Fans, and Followers.

Labs will be held on the Floyd Campus on Monday mornings from 9 a.m. until noon. The spring Lab will be held April 12 – May 17.  Classes can be taken separately, but for the best overview and value, register for all six weeks together! Register for individual weeks for $79 each ($158 for 2-week blogging session), or for all six for $349. Register for the complete program and bring a friend, and get $10 off the second registration. Register five or more people together and receive a 5% discount on all registrations!

Lab Overview – April 12
What is it? What’s in it for you? How can engaging in social media help your business? Do you know the difference between LinkedIn, Twitter, and Facebook? And just what in the world is Blogging? In this introductory class you will learn the basics and the purpose of each of these, and how integrating them will give you the greatest ban for your buck. This first week sets the stage for the remaining sessions. Continue reading “GNTC Spring Social Media Lab”

Cartersville Chamber offers Social Media Lab

social-media-labDo you want to learn how  social media can help your small business reach existing customers AND build relationships with new ones? Then join us in January for Social Media Lab at the Cartersville-Bartow Chamber of Commerce.

Social Media Lab is a four-week course offering the how to basics for promoting your business through social networking and blogging. Each Thursday we will cover building a different site in a 2- hour lab. Find out from the experts how to build Friends, Fans and Followers and create an effective strategy for your business. We will help you set up each of the sites and answer all of your questions.

  • January 7 – Twitter – create a Twitter account and learn proper twittiquette. Tweeting is like text messaging to the world, just don’t say anything that you don’t want Grandma to see.
  • January 14 – Linked In – from building your personal profile to participating in groups, learn the ins and outs for getting the most out of this online rolodex and resume.
  • January 28 – Facebook – build a Fan page and find out ways to promote it to your friends and customers. This is one online cocktail party that you don’t want to miss.
  • February 4 – Blogging – learn the basics of how to blog on WordPress. Your blog is the foundation of your social media program.  A well-built blog will be one of your Web sites top 10 referral sources.