This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

Archive for General

mRELEVANCE CampaignsI bet you still think that a picture is worth a thousand words! Well, that is a bit of an understatement with today’s highly visual online sites. Images, unlike text, are processed by your long-term memory. And, if that isn’t enough, images are proven to increase audience engagement!  I hope you will join me as I present “The State of Social Media 2015: Getting the Picture” with Chad Davis, Senior Director, Online Services and Digital Media for NAHB at the International Builders’ Show (IBS) in Las Vegas.

We will present our session on Thursday, January 22, in the Tech Hub from 10 – 11 a.m.
Chad and I have covered a number of topics related to social media at trade shows over the past several years. From blog trends to pay to play on Facebook, The State of Social Media, has covered the latest and kept members of the National Association of Home Builders (NAHB) up to date. Read More→

Categories : Events, General, Social Media
Comments (0)

VEGAS for My Birthday!

Posted by: | Comments (0)

Las VegasI’m packing my bags and heading to Las Vegas to celebrate my birthday for a week! I plan to ring in my birthday with Britney Spears, Wicked and maybe a little black jack. Well actually I’m going to Pubcon, the premier social media and search engine optimization conference. However, doesn’t’ it sound like more fun to say I’m that I’m spending the week partying for my annual 36th birthday party?

Pubcon, a Forbes must-attend conference and an Inc. top conference for growing your business, is one of the biggest international gatherings of SEO and social media innovators ever assembled. This will be the third year that the mRELEVANCE team has attended the conference.

I’ll be able to learn more about the trends in social media and SEO and am expecting to come home with valuable new ideas and solutions for our clients. The rest of the Vegas fun is just the icing on the (birthday) cake!

Categories : General
Comments (0)

2014 PWB Chair

Posted by: | Comments (0)

I am excited and proud to announce that I was inducted as the 2014 Chair of the National Association of Home Builders’ (NAHB) Professional Women in Building (PWB) Council during the International Builder’s Show.

PWB, for those of you who may not be familiar with it, is the voice of women in the building industry. The group is dedicated to promoting industry professionalism and supporting our members at the local, state and national levels by offering networking and educational opportunities, legislative awareness and outreach, and professional and personal development.

Being named Chair is one of my proudest achievements to date. Since joining PWB several years ago, my membership has presented me with opportunities Read More→

Categories : General
Comments (0)

Ever Wondered Why 7s are Lucky?

Posted by: | Comments (0)

7 presentations in vegasThere are seven cosmic stages, seven ancient and visible planets, seven Chakras in Indian culture, seven days in a week and seven colors in a rainbow. Pythagoreans called it the perfect number, the universe was created in seven days and in Chinese culture, the seventh day of the first moon of the lunar year celebrates the universal birthday of all human beings.

And if you’ll be in Vegas for the joint National Association of Home Builders International Builders Show (IBS) and National Kitchen and Bath Association’s Kitchen and Bath Industry Show (KBIS), sevens can be lucky if you pull three in a row on a slot machine. Seven has been my lucky number since I was a little girl,  but seven is also a great number because it is the number of opportunities you will have to sit in on one of my programs at KBIS and IBS.

It will be a busy three days, but I am excited about the social media and marketing strategies, tips and ideas that my co-presenters and I will share in these presentations.

Tuesday, February 4:
My Brother Built It, Why Doesn’t It WORK?; 10:30 AM – 11:30 AM (KBIS)
The State of Social Media 2014; 1:00 PM – 2:00 PM, South 221 (IBS)
The State of Social Media 2014 [Encore]; 3:00 PM – 4:00 PM, South 221 (IBS)

Wednesday, February 5:
2014’s Best Digital Marketing Tools & Tactics; 8:00 AM – 9:00 AM, South 227 (IBS) Read More→

Comments (0)

HomeAid Trade Partner of the Year

Posted by: | Comments (0)

Carol Morgan and Dale McCain-BoydThe Marketing Relevance team was honored last week as HomeAid Atlanta’s Trade Partner of the Year.  This came as a huge surprise to me. . . although apparently several members of my team knew about it in advance and did a great job of keeping it a secret!

Here is how they announced it!

Trade Partner of the Year
Next, I would like to present the award for the HomeAid Atlanta Trade Partner of the Year. This award is presented to an extraordinary non-builder partner that greatly assists HomeAid Atlanta.  

Since 2008, this company has supported HomeAid Atlanta as a marketing partner providing advertising for our three Diamond sponsors.  This company donates additional PR for HomeAid Atlanta, saving us thousands of dollars in advertising and promotion.  The company has helped spread the word about HomeAid’s good works and activities through numerous blog postings on Read More→

Categories : General
Comments (0)

Gold Sammy Awards for Marketing

Posted by: | Comments (0)

mRELEVANCE Chicago teamIt has been an award-winning month for the mRELEVANCE team! In addition to our six OBIE awards for work in Atlanta, we were also honored by the Home Builders Association of Greater Chicago with two SAMMY awards for marketing at the recent Key Awards banquet.

It is always nice to be honored for client work, as well as our own marketing campaigns. The awards we won in Chicago are:

•    Corporate Specialty Piece – Brochure: The new mRELEVANCE brochure was conceptualized, written and designed by the agency’s talented copy writers and graphic designers. Created to inform potential clients of the agency’s wide range of product offerings, the brochure features a fun accordion fold with information presented in a professional, conversational format.

•    Website of the Year – Custom Builder: The new Drake Group website was designed to appeal to both of the Chicago-area builder’s markets — custom Read More→

Categories : General
Comments (0)