HomeAid Trade Partner of the Year

Carol Morgan and Dale McCain-BoydOur team was honored last week as HomeAid Atlanta’s Trade Partner of the Year.  This came as a huge surprise to me. . . although apparently several members of my team knew about it in advance and did a great job of keeping it a secret!

Here is how they announced it!

Trade Partner of the Year
Next, I would like to present the award for the HomeAid Atlanta Trade Partner of the Year. This award is presented to an extraordinary non-builder partner that greatly assists HomeAid Atlanta.  

Since 2008, this company has supported HomeAid Atlanta as a marketing partner providing advertising for our three Diamond sponsors.  This company donates additional PR for HomeAid Atlanta, saving us thousands of dollars in advertising and promotion.  The company has helped spread the word about HomeAid’s good works and activities through numerous blog postings on Continue reading “HomeAid Trade Partner of the Year”

Social Media 3.0 Featured on Intrepid Radio

I recently had the chance to talk about my new book, Social Media 3.0, with my good friend Todd Schnick on his Intrepid Radio show. As usual, his show and interview style lived up to its name. He is truly fearless!

During the interview we discuss what readers can expect to find in the book’s third edition, including the fact that 40 percent of the content is new. From the social media veteran looking for new ways to use and expand their social media presence to the floundering beginner who just needs help getting started, there is definitely something for users of all skill levels in Social Media 3.0. Continue reading “Social Media 3.0 Featured on Intrepid Radio”

Rev Up Your Social Media

Carol MorganAre you looking to rev up your social media program? With my new book, Social Media 3.0, it will be easier than you think! There are great tips and advice for implementing a strategic and effective social media marketing program. My goal is to help your business take its social media activity to the next level.

You will gain insight on how various generations use social media, effective ways to start up a program and ways to assimilate social media into an effective marketing strategy.

Other tips included in Social Media 3.0 include:

  • Creating an effective website
  • Utilizing Facebook’s latest features
  • Engaging markets via Instagram, Tumblr, Google+, Pinterest, Foursquare, Houzz, Linkedin, and other forms of social media
  • Podcasting how-to’s
  • Running fun, interactive campaigns, and more!

I believe that in this day and age, all consumers can be reached through the power of social media. In a world that is constantly online 24/7, it is important to utilize these tactics in the business context. I hope that Continue reading “Rev Up Your Social Media”

Bring on the Bling

This year at the OBIE awards was an award-winning year!! We brought home some bling and we are very proud of it! I was quite surprised and honored to be presented with the Council Chair of the Year award from the Greater Atlanta Home Builders Association. Additionally, our team was honored with three OBIE awards for work we did for Rialto Capital. We were honored with a Gold OBIE for Best Associate website for www.GaHomeForeclosures.com, a Gold for a banner ad that ran on AJC Homefinder and a Silver OBIE for our social media campaign.

It is always nice to be honored for successful client work by our industry peers! And we in turn have honored all of our award-winning industry friends by running all of the winners on Atlanta’s favorite real estate news site, www.AtlantaRealEstateForum.com. Just visit www.atlantarealestateforum.com/obies/ to see all the winners.

We look forward to creating even more award-winning campaigns for our clients in 2013.


Gorilla Marketing and Ivan

Ivan the gorillaMany of you may not know that I had the pleasure of serving as the Public Relations Director for Zoo Atlanta from 1994 – 1998. It was by far one of the most fun jobs I have ever had. Not only did I have the pleasure of working with an incredibly talented team of people, but I had the opportunity to get to know some amazing animals. One of those animals became near and dear to me while I was there. Sadly, Ivan the gorilla recently passed away at age 50.  He captured the hearts of animal lovers and activists from coast to coast as he moved from a concrete enclosure at the B&I Shopping Mall in Tacoma, Washington to the lush outdoor Ford African Rainforest at Zoo Atlanta. It was one of the most incredible highlights of my career. The day Ivan arrived we had 22 news crews on the ground. It was a mix of media from Seattle and Tacoma, Atlanta and national reporters. His arrival was covered by print, TV and radio, and visitors flocked to see him.

From his first steps into the rainforest, to his introduction to potential mate Molly, Ivan’s wonder and surprise captured the hearts of zoo staff and visitors alike. He taught us how to look at the world with wonder, and that it is good to have a safe place. The research staff and zoo staff that cared for Ivan was incredible. I’m not sure where they are today, but their level of care Continue reading “Gorilla Marketing and Ivan”


social media book Now that the new version of my book is out apparently the old one has become priceless.  Amazon has one copy of “Social Media for Home Builders: It’s Easier Than You Think” remaining and this exclusive edition is available to one lucky (and perhaps wealthy) buyer for $101.41.  All I can say is priceless!

Of course, you can always purchase the new version “Social Media for Home Builders 2.0” for its regular price of $19.95. Besides it is the expanded version with new real estate case studies, more tools and twice the pages.