This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

Archive for General

social media marketingMy fourth book on social media will be released by NAHB Builder Books at the International Builders’ Show next week in Orlando. Needless to say, I’m super excited to have an updated book out!  “Social Media Marketing for Your Business” takes a different approach than I have in the past.  Rather than talking about “how to” set up the various social media sites, I take a deeper dive into the “why” of social media and strategic marketing.

If you are going to be at IBS, stop by Builder Books on Tuesday, January 9 at 3 p.m. to “Swing into Social Media” with me.  I’m happy to answer your questions and chat about next steps. 

By now most companies have a website, Facebook page and Twitter or various other social media accounts. However, often what they are missing is the strategy to make them work together and produce results that meet goals. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy. Read More→

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denim marketingCarol Morgan, founder and owner of Flammer Relations, Inc., is excited to announce that her firm is now servicing accounts under the name Denim Marketing. With their new look, she and her team will focus on the core catalog of services that has earned their winning reputation, including public relations, social media, blogging, strategic marketing, promotions and content development.

Why Denim Marketing? “While our agency-client relationships may feel like a favorite pair of Saturday-morning jeans, this team is designed for performance and functionality,” said Morgan.  “We generate original, quality content for a full spectrum of channels. We keep abreast of social media trends, and are willing to roll up our sleeves to get the information into the right hands.”

As a public relations and marketing practitioner for more than 20 years, Morgan has observed the growing online and offline competition for consumer attention. She understands that each company needs a compelling, consistent message across all channels, from blogs, website copy and social media to traditional news releases and promotions.

“The new name reflects both our history and our proven commitment to creating fun, engaging and effective solutions for many years to come,” said Morgan. “If you’re looking for a well-rounded team that is authentic, trusted, reliable and dependable, you’ll find it at Denim.” Read More→

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IBS OrlandoLast year we exhibited for the first time at the International Builder’s Show (IBS) in Vegas, and it was such a success that we decided to do it again!  This year, the mRELEVANCE team will exhibit at IBS 2017 in Orlando, Florida — home of the mouse. The show takes place  January 10 – 12 and you will find us at #W5589 in NextBUILD. We are offering some pretty sweet discounts for those that make appointments in advance — see below for more on that.  Additionally, our team will be on hand to answer your marketing questions and discuss ways we can work together to making your marketing great in 2017!

The International Builders’ Show is the largest show of its type in the U.S. offering great networking opportunities, educational sessions and the ability to “walk the floor” and browse through aisles and aisles of manufacturers, suppliers and vendors all in one place. We’d love to see you at this fun and beneficial event! Call it Disney magic, if you haven’t registered yet, you can receive a FREE pass to IBS 2017; all you need to do is contact us at mRELEVANCE now! Read More→

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We Need a Bigger Awards Cabinet

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mRELEVANCE OBIE AwardsIt’s awards season and the past few months have been very exciting for mRELEVANCE, as the results of our team’s hard work over the past year has been recognized by several prestigious organizations. All of this bling reminds me of just how awesome of a team we really have here at mRELEVANCE, not to mention it looks pretty good in the awards  cabinet!

In September, we received a STARS Award for Best Advertisement – Associate for an ad we designed as part of the His, Hers & Ours campaign for Carolina-based home builder Essex Homes. The winning ad featured vibrant, eye-catching art to advertise the builder’s $5,000 design incentive, resulting in a remarkable 76 new home sales in just two months. STARS Awards honor the achievements of builders, associates, Realtors, media, advertising professionals and many others who make major contributions to the residential homebuilding industry. The awards are presented by the North Carolina Home Builders Association during the 21st Century Building Expo and Conference in Charlotte, North Carolina.

Earlier this month, we were honored with two awards at the Public Relations Society of America (PRSA) Georgia Chapter’s Phoenix Awards Celebration. The Phoenix Awards recognizes projects and programs that demonstrate excellence in the public relations profession in Georgia. We received an award for the social media campaign for the “Twice as Nice” tax promotion, Read More→

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What happens in Vegas Goes on Social Media

It’s Fall! This time of year always means leaves changing, blankets for the horses, less dog hair in the house, lots of football and of course preparation for the International Builders’ Show (IBS). IBS may happen until January 19-21 of 2016; but presenters start getting education sessions ready long before then. October and November is when I really start building out the bulk of my presentations, which includes lots of brainstorming, research, information-gathering and actually putting ideas down on paper (okay, not paper, exactly, but you get the idea). We get started now before the holidays hit and our schedules get even more hectic than usual. After all, I have online shopping to do and vacations to plan!

I will be presenting two education sessions at IBS 2016.  On Thursday, January 21, at 11 a.m., I will present “Mobile Marketing – Engage Your Customers via Your Website,” in Remodeling Central, with Marketing RELEVANCE managing partner Mitch Levinson. In this session, we’ll discuss recent changes in mobile Read More→

Categories : General, Seminars
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Carol Morgan video premierCheck Out mRELEVANCE’s “Dear Future Client” Video Parody!

We all sing along with the radio, sometimes changing up the lyrics a little. I almost always change the words every  to make them more applicable to my life, or let’s face it, I can’t always remember the right ones!

For example, instead of Pat Benatar’s famous “Love is a Battlefield” lyric, you sing “Love is a pretty bay mare,” as you’re riding your horse around the arena, or you sing, “biscuits, biscuits” to the tune of Faith Hill’s “This Kiss” when making breakfast. It happened to me; I was driving down the road, singing along with Meghan Trainor’s “Dear Future Husband,” thinking about Marketing RELEVANCE, and prospective clients, of course, and started singing, “Dear Future Client.” And it hit me that making a parody of the song would be a great team building activity for our upcoming corporate retreat and would be a great way to show current and prospective clients the fun, creative side of mRELEVANCE.

As a business owner, growing the business is something that’s constantly on my mind, so it’s no surprise that “Dear Future Client” popped into my head.

Of course, I immediately called Mitch Levinson to share my idea and he jumped in and started writing new lyrics to describe how mRELEVANCE Read More→

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