Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy!
This seminar takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone is no longer a primary form of business communication as texting, instant messaging and social media have become mainstream. When is it OK to text a client or business partner versus sending an email? Is the answer the same for a Boomer, Gen X, Millennials or Gen Z? Do we overuse the
New for 2020! Facebook is your Friend was created for the 2020 International Builders’ Show. Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to
Carol presents, “Embrace Change: Leadership, Passion and Inspiration” at the Women in Residential Construction Conference in Scottsdale, AZ this year. She will share her inspirations and passions as a leader, and discuss how throughout her career she has innovated, reinvented and focused on not just surviving but growing and being successful. Like many women in business today, Carol has adapted to meet family needs while still excelling at running a successful marketing company. Carol is
Your reputation starts when a prospect googles your name. What will they find when they search your personal name or your company’s name? In the seminar, Reputation Management: Give Them Something to Talk About, Carol Morgan suggests ways that companies can proactively work on reputation management while also giving some ideas of what not to do. Most people trust online reviews and endorsements from friends and these influence their purchasing decisions. People will look online
Social Media Marketing
Social Media Marketing for Your Business takes a deeper dive into the “why” of social media while providing tips for the most popular sites. This book is designed to help companies think strategically about social media and how it fits into the overall marketing strategy.