This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

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Rev Up Your Social Media

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Carol MorganAre you looking to rev up your social media program? With my new book, Social Media 3.0, it will be easier than you think! There are great tips and advice for implementing a strategic and effective social media marketing program. My goal is to help your business take its social media activity to the next level.

You will gain insight on how various generations use social media, effective ways to start up a program and ways to assimilate social media into an effective marketing strategy.

Other tips included in Social Media 3.0 include:

  • Creating an effective website
  • Utilizing Facebook’s latest features
  • Engaging markets via Instagram, Tumblr, Google+, Pinterest, Foursquare, Houzz, Linkedin, and other forms of social media
  • Podcasting how-to’s
  • Running fun, interactive campaigns, and more!

I believe that in this day and age, all consumers can be reached through the power of social media. In a world that is constantly online 24/7, it is important to utilize these tactics in the business context. I hope that Read More→

Categories : General, Social Media
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Hello and Happy New Year!

I’m happy to announce that I’ll be starting the year off by giving a seminar, “Facebook for Business: Build Fans and Grow Customers” at the Cartersville-Bartow County Chamber of Commerce. The seminar will be held this coming Friday, January 13 at 11:30 am in the Anheuser-Busch Community Room.

Facebook is such a vital tool for personal and professional life- I don’t know where we’d be without it. Did you know that Facebook has nearly 800 million active users? More than half of them log on daily. Think of the fantastic potential for networking and marketing!

Whether Facebook is still foreign to you or you’re just looking for some fresh ideas for your profile, there’s something for you at the seminar this Friday. Come join me in navigating Facebook’s newest changes and hear tips for branding yourself and your company.

The event is free to all members of the chamber, and lunch can be pre-ordered for only $8. The cost to attend $35 for non-members.

If you would like to attend, there is still space! You may register online by January 12.

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Back to school with social mediaIt is truly never too late to go back to school. 50+ University Day will be held on Thursday, Oct. 14 at the Cobb Galleria Center. Presented by the Atlanta 50+ Council, this is a great way to sharpen your skills.

As one of the University’s tenured professors (wink wink), I’ll be presenting a 3 hour seminar (GREC credits pending) on “How to Use Social Media as a Marketing Tool.” If you want to learn how social media can help your business reach existing customers AND build relationships with new ones, this is the class for you.

Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get answers to all of your questions.

This will be the first time that this conference is offered in Atlanta and will Read More→

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Homework. It is one word that can put fear in both parents and children alike. Going back to school is hard enough when it is still gorgeous outside, but having to come home and study more is just no fun at all!

Luckily for home builders, remodelers and developers going back to school has never been easier. In fact for those looking to create a dynamite social media program it starts with a short read.

In my book “Social Media for Home Builders: It’s Easier Than You Think,” published by NAHB BuildersBooks, I offer builders block-by-block directions for setting a social media program.

And because we are all in back-to-school mode, it is a great time get started building your program!  Best of all with my new promo you can win a signed copy of “Social Media for Home Builders: It’s Easier Than You Read More→

Categories : Social Media
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PWB Webinar PollProfessional Women in Building held a NAHB webinar today on using social media to reach one of the hottest buying demographics in America – Women.

We did an online poll of the participants. The question posed was, “What types of social media are you using for your business?” The poll results are pictured, but I’ll post the results as well:

Blogs – 22%
LinkedIn – 51%
Facebook – 73%
Twitter – 19%
YouTube – 24%
Other – 14%

Ok, so in terms of what I do on a daily basis, this is HUGE!  With only 22% of the companies on the call using a corporate blog, that means that 78% need one! Having the blog work as the engine of your social media program integrates your program. It makes the program less work. Companies can reduce the amount of time needed in social media management by 50% while increasing their website traffic by 25 – 50%. Integrating this piece is key!

This seminar is part of a 5 part NAHB webinar series called Building Conversations, so make sure to check it out!

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boys and dogHow many times have we heard this?  I love this page from Seth Godin’s What Matters Now. It is by Mitch Joel the President of Twist Image and author of Six Pixels of Separation.


“It’s nothing personal, it’s just business.”

We spend more than 50% of our lives at work. Why would anyone want to wake up in the morning and go to work with that attitude? If you don’t make it personal, and if you don’t make it count, what’s the point?

Business is missing one important core value: compassion.
“Between work and family, I have no time for community.”

This is is something everyone feels at some point in their lives. But think about it: What if we made community an integral part of our business? What if we recognized that we can’t have strong businesses without a Read More→

Categories : General
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