Carol Morgan

Speaker on Social Media, Marketing and Leadership

Bringing Home the Bling

denim marketing obies

It is always nice to bring home a little bling.  I’m proud to announce that Denim Marketing won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards in October 2019. We swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories and also won two Silver OBIEs for Best Social Media application Builder/ Developer and Best Social Media Application Associate. A huge thank you goes to the dedicated and talented team at Denim Marketing for their hard work on these awards.

Presented by the Atlanta Sales and Marketing Council, the OBIE Awards recognize outstanding achievements in the homebuilding industry and are the premier awards given in the Atlanta new home construction industry.

Best Social Media Campaign – Builder/Developer – Gold
Denim Marketing received a Gold OBIE for its Hip 2 B Square promotion designed for Heatherland Homes to promote its two new Marietta communities that are walkable to the popular Marietta Square. The promotion not only made people aware of the community, but also encouraged potential buyers to visit the community model homes, as well as enjoy a meal at one of two popular Marietta Square eateries. This allowed potential buyers to fully experience the lifestyle they’d enjoy if they chose to call Marvelle or Promenade at the Square home.

Best Social Media Campaign – Associates Gold
Denim Marketing won a Gold OBIE for its ‘P.S. Did you know?’ campaign designed to promote the benefits of living and working in the City of Powder Springs, while also introducing the city’s new branding. The campaign encouraged people familiar with the City to share their favorite things about Powder Springs to Facebook, Twitter or Instagram using #PSContest.

Best Social Media Application – Builder/Developer – Silver
Denim Marketing won a Silver OBIE for Van Hardimon Homes’ Facebook page. The agency launched social media sites for Van Hardimon Homes in March 2019 and started a concentrated social media marketing program for the builder. With consistent and strategic posting, frequent interaction by the page manager and a dedicated advertising budget, the social media sites are now a major component of the company’s marketing strategy, assisting with growing the brand, promoting new developments and inventory homes, and driving traffic to the company website.

Best Social Media Application – Associate – Silver

Denim Marketing won a Silver OBIE for its Facebook page. Denim Marketing’s Facebook page has been utilized as a tool to amplify the reach of client news and PR scores. Denim Marketing also shares its new company blogs and company updates including team and personal achievements, milestones and life events in an effort to humanize the brand. These posts tend to earn the highest reach and engagement.

Whether stonewashed, faded or indigo blue, marketing strategies from Denim Marketing are tailored to meet each client’s needs and niche. Established in 1999 as Flammer Relations, Denim Marketing began with the basics, providing public relations services to clients. The company has expanded its services over the years to become a full-service strategic marketing agency specializing in strategic marketing, media relations, blogging, social media, promotions, advertising and much more. Denim Marketing aims to be a go-to source for companies looking for a comfortable fit, strong relationships and results. Stay in touch with Denim Marketing by signing up for the newsletter at www.DenimMarketing.com and following @DenimMarketing on social media. For more information, call 770-383-3360 or email me at Carol @ DenimMarketing.com.

 

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