This site is a map of everything about me online. Look for links to my blogs, social networking sites and favorite Web sites. From news about my Trakehner horses to upcoming seminars - This is designed to be a single source for business associates, clients, family and friends to find it all. Enjoy and visit often! - Carol

Have You Synchronized Your Social Media?


synchronize your social mediaSo you have a blog. . . now what? Now it is time to synchronize your social media and develop a more in-depth plan. Here are a few quick ways to evaluate your current program.

Does your blog have a plan to survive the next “dry” spell?

  • Blog is strategically focused on a topic or specialty
  • Team of writers in place and ready to blog
  • Editorial plan of 8 blog posts a month
  • Backup content is available for when something falls through
  • Posts contain a mixture of copy, photos, video and podcasts
  • Posts are easy to read about 300 words long and often contain bullets

Is your team “synchronized” in their approach?

  • Both marketing and sales people are engaged in content production
  • Blog leverages other social networks to maximize referral traffic
  • Staff is trained on how to promote the blog and social media sites
  • Online social media policy spells out rules of engagement

Does your blog cause visitors to “take flight” or sign up?

  • Email marketing drives traffic to blog
  • Email can be shared through social sharing
  • Contests are hosted on the blog to attract visitors and gather names
  • A series of custom landing pages welcome visitors from social media sites
  • Strong call to action encourages visitors to sign up for email list

Never fear, if your blog doesn’t meet all of these goals, I can help. I’ve been blogging since 2006 and have lots of ideas for your program.  Blogging is fun.

For other related content, read these posts on the mRELEVANCE site

The Bad Words of Marketing

How to Tell if Your Social Media Consultant “Gets” It

Follow Me – Don’t Follow Me

Your Business Location and the Web

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Categories : Social Media

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